You keep working harder, keep filling your diary - and still you'e not making real money. This often happens when the framework underneath your coaching business isn't set up to work the right way for both you and your clients.
The coaches that are making 70k+ a year aren't working more, they're not constantly chasing 121 clients.. They just have a much better client journey in place that supports earning more revenue, whilst giving them time away for freedom and life.

It's a printed newsletter - twenty to thirty pages - delivered to your door every single month.
It's written by hand. By me. I pour my 23+ years worth of business and coaching experience in to every issue. There's no AI involved. No ghostwriter. No content recycled from somewhere else.
Every issue goes deep on one topic that really matters when you're building a coaching practice that pays you properly. It has my real thinking, knowledge and experience inside. There are real frameworks shared that can change everything for you. And real examples of strategy that matters from my own business and from the coaches I work with.
You sit down with it away from your screen. You read it properly. You think. And then you do something different in your business moving forwards because of it.
It is designed for one reason. That is to get you better results.
Every issue covers one core topic of building a coaching practice the right way.
You can expect things like:
- Why most coaching businesses are set up to stay broke, and the specific things that change that
- How to build a client journey that brings you income consistently, without chasing new clients every month
- The pricing, positioning and offer decisions that separate coaches who make real money from coaches who stay stuck
- How to spend less time online but still achieve a 70k+ a year coaching business
- What I'm doing in my own business - what's working, what isn't, what I'd do differently
- The frameworks I use with my 1-1 clients. The thinking I don't put online.
This is not a summary of things you could google. This is not a list of tips. This is original thinking, in depth, in print - once a month.

Everything online is competing for your attention. A letter through your door isn't.
You read it when you're ready. Away from notifications. Away from the scroll. Away from the noise that's been filling your head all week.
The best thinking deserves more than a skim. That's why this newsletter is printed. That's why it comes to your home. That's why it's paid - because free online is easy to set aside and bury. Paid and in your hands gets your focus on strategy that matters.
This is for you if:
- You're a coach in any niche, and you're tired of the noise that's not bringing you results
- You're making some money but not the money you want, not consistently enough, and you know something needs to change
- You'd rather think deeply about one core thing that can help you build a more successful coaching practice, than consume multiple things online that don't land
- You want to build something that works in five years, not just something that gets clicks this week
- You believe that a physical letter through your door is worth more than another email in your inbox
This is not for you if you want quick fixes, hacks, or someone to tell you to post more and show up more. That's not what this is.

- A new issue posted to your door every month
- Twenty to thirty pages of original thinking on building a coaching business properly
- Written by hand. No AI. No filler.
- Founding member rate locked in at £27 a month for life
Cancel any time. No contracts.
When you subscribe to The Jenny Lane Letter you also have access to The Jenny Lane Lounge - a community area reserved exclusively for subscribers, with a vault full of bonus training material including masterclasses and workshops.
Inside you'll have access to fortnightly live sessions with Jenny, bonus trainings, masterclasses and trainings to help your coaching business grow and stand out, and direct access to Jenny herself - ask your questions, get real answers.
You'll also be surrounded by other coaches and business owners all working toward the same thing - a business that generates £70k+ a year without chaining you to back to back one to one sessions every damn day.
*Note: these bonuses are available for as long as your subscription to The Jenny Lane Letter is live.
You may be new to my world, so I'd like to send you a zero obligation copy of The Jenny Lane Letter.
Here are the details you need to know:
- The price of The Jenny Lane Letter right now is £27 per month (increasing to £47/m soon).
- I'll send you the latest issue completely free. You just cover £1 towards postage - I cover the rest.
- If you receive your copy and feel it's not for you, you can cancel any time.
- Each issue is shipped 1st day of the month. You will receive the most recent issue based on your order date.
If you decide you want to receive future issues of The Jenny Lane Letter to help you take your coaching business to a completely different place - your monthly subscription of £27 will start automatically after 30 days.
You pay £1 today toward postage and I cover the rest. Your first issue is sent to you completely free. If you decide it's not for you, just email [email protected] before your 30 days are up and your subscription will never start. You pay nothing more.
No. Whilst my primary audience these days are ladies who are in coaching, teaching or mentoring niches, there are business owners who receive The Jenny Lane Letter from a broader range of businesses. The topics covered in issues are relevant to all.
Your monthly subscription of £27 starts automatically 30 days after you place your order. You don't need to do anything - it kicks in automatically unless you cancel before that point.
Simply email [email protected] at any time and I will take care of it personally. If you cancel within your 30 day trial window you will not be charged. If you cancel after that your paid subscription ends and no further payments are taken. Please note that cancelling your subscription ends all access to The Jenny Lane Lounge and bonuses immediately.
When you cancel your subscription you also lose access to The Jenny Lane Lounge, the bonus training library and the fortnightly live sessions. These are bonuses only available to subscribers.
Your free issues will be dispatched immediately after you place an order, you will receive the latest issue, and subsequent issues are dispatched on the 1st of each month. Please allow up to two weeks for delivery.
No. Each issue is printed and dispatched once. Back issues are not available to purchase.
No. Your founding member rate of £27 a month is locked in for as long as you stay subscribed. It will never increase for you. If you cancel and later decide to resubscribe, you will rejoin at the standard rate which may be higher.
Yes. No contracts, no awkward conversations. Just email [email protected] and it's done. Please note cancellation of your subscription ends all access to The Jenny Lane Lounge and bonuses immediately.
