BUILD A 70K A YEAR COACHING BUSINESS

By Ignoring Most Of What You've Been Told

I feel burnt out chasing one to one clients all the time ✦ I show up but no-one becomes a lead ✦ I know I'm good at coaching — I just can't seem to grow ✦ I feel like I'm creating more and more offers no one wants ✦ I don't know why my competitors are thriving but I'm not ✦ I want a life away from my coaching business ✦ I'm done with all the gimmicks, hacks, trends ✦ I don't know how to stand out as a coach ✦ I don't know how to get to 70k+ revenue a year even though I'd love to ✦ I feel burnt out chasing one to one clients all the time ✦ I show up but no-one becomes a lead ✦ I know I'm good at coaching — I just can't seem to grow ✦ I feel like I'm creating more and more offers no one wants ✦ I don't know why my competitors are thriving but I'm not ✦ I want a life away from my coaching business ✦ I'm done with all the gimmicks, hacks, trends ✦ I don't know how to stand out as a coach ✦ I don't know how to get to 70k+ revenue a year even though I'd love to ✦

This Is What I See

Every Single Time

Coaches across every niche making the same mistakes. Not because they're not talented. Because nobody ever showed them a better way to build.

Showing up in too many spaces, not seeing real traction in any of them.

Multiple offers with no connected journey - nothing leads anywhere.

Charging by the hour. Capping income. Burning out.

Trying to appeal to everyone and resonating with no one.

Chasing follower counts that don't pay the bills.

Buying into viral trends and gimmicks that were never designed for your audience.

A calendar packed with back to back clients with no room left for life.

Jumping to the next thing before anything has had time to work.

- THE REAL PROBLEM

It's Not You.
It's The Model.

Most coaches are following a framework that was designed for people with massive audiences and unlimited time. If that's not you - and it isn't most of us - it doesn't work.

You end up exhausted, underpaid and wondering why everyone else seems to be thriving while you're running to stand still.

The good news is this is entirely fixable. Not with more content, more followers or more hustle. With a better framework underneath your business.

Life Coaches ✦ Health Coaches ✦ Financial Coaches ✦ Business Coaches ✦ Family Coaches ✦ Menopause Coaches ✦ Marketing Coaches ✦ Mindset Coaches ✦ Career Coaches ✦ Relationship Coaches ✦ Confidence Coaches ✦ Divorce Coaches ✦ Fitness Coaches ✦ Nutrition Coaches ✦ Wellbeing Coaches ✦ Sleep Coaches ✦ Parenting Coaches ✦ Anxiety Coaches ✦ Leadership Coaches ✦ Executive Coaches ✦ Grief Coaches ✦ Spiritual Coaches ✦ Sobriety Coaches ✦ Weight Loss Coaches ✦ Hormonal Health Coaches ✦ Nervous System Coaches ✦ Productivity Coaches ✦ Money Mindset Coaches ✦ Life Coaches ✦ Health Coaches ✦ Financial Coaches ✦ Business Coaches ✦ Family Coaches ✦ Menopause Coaches ✦ Marketing Coaches ✦ Mindset Coaches ✦ Career Coaches ✦ Relationship Coaches ✦ Confidence Coaches ✦ Divorce Coaches ✦ Fitness Coaches ✦ Nutrition Coaches ✦ Wellbeing Coaches ✦ Sleep Coaches ✦ Parenting Coaches ✦ Anxiety Coaches ✦ Leadership Coaches ✦ Executive Coaches ✦ Grief Coaches ✦ Spiritual Coaches ✦ Sobriety Coaches ✦ Weight Loss Coaches ✦ Hormonal Health Coaches ✦ Nervous System Coaches ✦ Productivity Coaches ✦ Money Mindset Coaches ✦

- WHAT'S ACTUALLY POSSIBLE

A Different Way

To Build Your Coaching Business

Fewer clients. More money. A life away from your desk. No gimmicks. No algorithm chasing. No AI replacing your voice.

70k+ Revenue

A Year

With fewer than 30 clients across the entire year. The maths works when the framework is right. Most coaches have never seen it laid out this clearly.

One Connected Framework

Every offer leads to the next. A clear path from first finding you to your highest ticket offer. No random products. No disconnected ideas.

A Life Away From Your Desk

A business that doesn't require you to be everywhere all the time. Built around your life, not instead of it.

Human Over Artificial

Your voice. Your thinking. Your depth. In a world drowning in AI generated sameness, that's your biggest advantage.

No Gimmicks. Ever

No viral trends. No hacks. No challenges. No membership hamster wheel. Just clear strategy that works and keeps working.

Real Clients. Real Revenue

Not vanity metrics. Not follower counts. Actual paying clients who found you, understood what you do and chose you.

Consistent Clients ✦ Real Revenue ✦ More Freedom ✦ Less Noise ✦ Fewer Clients More Money ✦ Your Voice Not AI ✦ 70k+ A Year ✦ No Burnout ✦ No Gimmicks ✦ Built To Last ✦ No Algorithm Chasing ✦ A Life Away From Your Desk ✦ One Connected Framework ✦ Human Over Artificial ✦ Consistent Clients ✦ Real Revenue ✦ More Freedom ✦ Less Noise ✦ Fewer Clients More Money ✦ Your Voice Not AI ✦ 70k+ A Year ✦ No Burnout ✦ No Gimmicks ✦ Built To Last ✦ No Algorithm Chasing ✦ A Life Away From Your Desk ✦ One Connected Framework ✦ Human Over Artificial ✦

A Note From Jenny

For a long time I did everything everyone told me to do. Showed up on social media. Chased the algorithm. Tried the hacks and the trends. Packed my calendar with clients because that was what making money as a coach was supposed to look like.

I ended up exhausted. And realised I didn't want a business that only worked if I was 'on' all the time.

What I wanted was a coaching business that generated £70k+ a year, and still gave me time for life. I wanted a business without the noise, without the gimmicks, without being glued to my phone.

So I stopped doing what everyone else was doing.

I stripped everything back and I built a proper framework for my business that gave me the results I longed for. Now I help other coaches do exactly the same thing.

This is not theory. It's what I built myself. And it's what I'll help you build too.

Jenny x

Four Ways

To Get Started

From my free shipped to your door book to deep 1-1 coaching.

Every entry point leads somewhere. Nothing is disconnected.

Coming Soon - Free

The Book

The complete coaching client journey framework for your business. Two models. Your choice. Written by my hand, printed and shipped to your door. The starting point for everything.

Coming Soon - £27/month

The Jenny Lane Letter

A monthly printed newsletter shipped to your door. Deep thinking about building a coaching business without noise, gimmicks or AI. Written by my hand. Nothing like anything else you'll read.

Group Cohort - £1297

The Practice Fix

Three months. Maximum ten coaches. We build your complete client journey framework from the ground up. Fortnightly live sessions. WhatsApp support throughout. Leave with your complete and best client journey built and ready to launch.

£1297 launch price

Find Out More

1:1 Coaching - £3497

The Business Turnaround

A five month journey. Me completely in your corner. As close to me being your business partner as it gets. A deep review of your business, monthly 1-1 sessions, daily WhatsApp access. The bespoke support you need to achieve your 70k+ a year coaching business.

£3497 - one space open

Ready To Build A Coaching Business That Delivers Results?

Join the waitlist for the next Practice Fix Group Cohort - I'll help you build a client journey framework that's the best for your particular business. Only 8 spaces available each cohort.

Join The Waitlist